MISSION
To transform Lucky Brand into a cutting-edge, contemporary icon; make the name synonymous with modernity and effortlessly cool/chic/fashion-forward.
STRATEGY
Collaborate with influential designers/celebrities; social media; blend nostalgia + modernity; create a magazine with editorial content and trend reports/exclusive interviews—first few spreads below.
LUCKY BRAND- brand revival
Project Brand Identity + Campaign
Work Photography, Art Direction, Brand Design, Digital Design, Strategy
An editorial zine and set of poster-ready visuals reimagining Lucky Brand with an artful edge—merging graphic statements, portraiture, and type-led design. Designed to feel collectible, nostalgic, and cool.
